Woolmark's 'Wear wool not waste' ad is a stark reminder of the environmental consequences of our clothing choices

What’s more deeply terrifying than a zombie apocalypse? The reality that every synthetic garment ever made is still haunting the planet! 😱

Woolmark's 'Wear wool not waste' ad is a stark reminder of the environmental consequences of our clothing choices. It's a powerful call to action for us to choose more sustainable options.

Explore the film and campaign details here: www.woolmark.com/environment/wear-wool

This ad literally stopped me in my tracks and really made me think… As a vegan I have steered away from wool due to the animal cruelty aspect, but hadn’t truly considered what I was buying as the alternative. And for someone who cares for the planet and the environment as much as I do animal welfare, this was a real dilemma. So because of how visually powerful and effective this ad is I'm now considering buying wool again, especially for warmer clothes, but only from ethical brands and secondhand whenever possible. 😊