Britain's Dirtiest Secret Campaign

Concept | Graphic Design | Concept Design |  Copy Writing | Typography | Illustration | Print Design | Digital Design

River pollution awareness campaign concept. Striking high contrast graphics, neon colour palette highlighting the toxic nature of the sewage being dumped into rivers. Bold typography to ensure the message clearly stands out. Title has a blurred effect, eluding to the fact some would rather pretend it wasn't happening. Collaged image in muted tones denotes the bleak situation, giving an extreme contrast to the neon brights. Hiding in the background, the houses of parliament, watching over, and complicit in allowing the ongoing river pollution.