Be You, Pride Campaign

The Be You campaign focussed embracing authenticity, and creating a space where people could celebrate who they truly are. The campaign visuals focussed around the full Pride flag, taking this to create a smooth flowing gradient. The addition of the clear sans serif lower case font helped to create a soft welcoming feel. 'Be You' would be primarily as an internal campaign building belonging and trust within the next workforce. The campaign also featured online across product areas including charity associated Flowers and a beauty box and on selected store windows.